Privacy Issues Surrounding Biometric Technology

The terrorist attacks on the World Trade Center have provoked in-depth discussion and study of existing security measures, their deficiencies, and how to enhance security to prevent similar terrorist attacks from occurring in the future. Biometric technology has risen to the top of the list as a possible solution. The government is not the only entity exploring biometric security systems. The financial services industry see biometrics as a way to curb identity theft. Biometrics are intrinsic physical characteristics used to identify individuals. The most commonly used biometric is fingerprints but others include, handprints, facial features, iris & retinal scans, and voice recognition.

Soon after 9/11 there were calls for the issuance of national ID cards containing biometric information on an RFID chip implanted on the card. The argument is that national ID cards will increase security by identifying individuals with their unique fingerprints which are much more difficult to counterfeit than standard photo ID cards. There is also a movement toward biometric passports. It looks like biometric passports are coming soon. National ID cards may follow.

Biometric identification is nothing new. Humans have been identifying other humans biometrically since the beginning of time. You recognize people you know by their facial features, their voice, and other biometric features. What’s new is introducing technology into the mix that compares a given biometric with a stored database of biometrics to verify the identity of an individual. An individual place their finger on a fingerprint scanner and the image is compared with the database to verify the person’s identity. Promising as it is, biometric technology has not been without hiccups but biometrics are advancing quickly and becoming more and more prevalent in security systems.

Fingerprints are the most commonly used biometric identifiers. The National Institute of Standards and Technology (NIST) conducted a study that showed single fingerprint biometric systems had a 98.6 percent accuracy rate. The accuracy rate rose to 99.6 percent when 2 fingerprints were used and an almost perfect 99.9 percent when 4 or more fingerprints were used. The study results show that biometric identification is nearly perfect which is not surprising given the uniqueness of human fingerprints.

The US-VISIT program, which is an acronym for United States Visitor & Immigrant Status Indicator Technology, currently requires foreign visitors to the US to present a biometric passport containing 2 fingerprints and a digital photo for identification purposes before being granted admission to the U.S. Of course the biometrics are compared against a vast network of government databases full of known and suspected terrorists and other criminals.

On the surface biometric technology may sound like a panacea but it’s use has raised significant privacy concerns that need to be addressed. Here are six major privacy concerns: storage, vulnerability, confidence, authenticity, linking, and ubiquity.

Critics wonder how the data will be stored and how vulnerable it will be to theft or abuse. Confidence issues center around the implications of false positives and false negatives. Can the biometric data be used to link to other information about the individual such as marital status, religion, employment status, etc.? And finally ubiquity. What are the implications of leaving electronic “bread crumbs” to mark a trail detailing every movement an individual makes?

Until these issues are addressed, privacy advocates will lead a charge to resist biometric technology claiming it as a way for the government to assume a “Big Brother” type of rule as described in George Orwell’s novel 1984. But protest as they may, it’s likely national security concerns and the ability of biometric systems to enhance the security of US border and possibly prevent another major terrorist attack will win out over privacy concerns.

Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?

7 Different Type Of Speech Introductions

Unless a speaker can interest his audience, his effort will be a failure. If your topic is not one of extraordinary interest, your listeners are likely to say to themselves, so what? Who cares? A speaker can quickly lose an audience if she or he doesn’t use the introduction to get their attention and clicking their interest in getting the initial attention of your audience is usually easy-even before you utter a single word. After you are introduced, turn to your audience and they will normally give you their attention. If they don’t, then patiently look towards the audience without saying a word. In a few moments all talking and physical commotion will stop. Your listeners will be attentive. You’ll be ready to start speaking. Keeping the attention of your audience once you start talking is more difficult. Here are some methods used most to keep them Interested.

#1: Relate the topic to the audience-

People pay attention to things that affect them directly if you can relate the topic your listeners they’re much more likely to be interested in it.

#2: State the importance of your topic-

Presumably you think your speech is important, tell your audience why they should think so too.

#3: Startle the audience.

One sure fire way to arouse interest quickly is to startle all your listeners with an arresting or intriguing statement. This technique is highly effective and easy to use just be sure the starling introduction relates directly to the subject of your speech.

#4: Arouse the curiosity of the audience-

People are curious. One way to draw them into your speech is with a series of statements that progressively whet their curiosity about the subject of the speech.

#5: Question the audience-

Asking a rhetorical question is another way to get your listeners thinking about your speech sometimes even a single question will do.

#6: Begin with the quotation-

Another way to arouse the interest of your audience is to start with an attention getting quotation. You might choose a quotation from Shakespeare or Confucius, from the bible or Talmud, from Shakespeare, song, or film.

#7: Tell a story-

We all enjoy stories-especially if they are provocative, dramatic, or suspenseful. To work well as instructions, they should also be clearly relevant to the main point of the speech. Used in this way, stories are perhaps the most effective way to begin a speech.

With this information you should be on your way to be writing some amazing intros. Good luck with your speeches!

What Are the Options of Internet Marketing Success?

If you are just starting in the world of internet marketing there are lots of options for you to choose from to be able to achieve the internet marketing success that you may have dreamed of. You may even have noticed that every site that you may have clicked on offers the best and latest deal just for you to make it online. However, such act may just cause you to feel like you're sinking in a flood of data.

Although there may be times that you'll be able to encounter certain complications in your venture to achieve your internet marketing success, internet marketing is not really that complicated once you get the hang out of it. There are just 3 simple things that you have to consider, things such as:

Traffic, this is one of the big three's that you have to think about for you to be able to make it through. If you want to generate sales on your site then you need the essential source of it and that is your clients. Traffic is the number among the three vital aspects that you need to focus into.

Then there is conversion, now that you have generated certain traffic. This should be the next step that is essential, converting your site's views into sales. To be able to achieve this you must have an informative site as well that offers an enticing promotion to your prospects. Be aware however that on the net it is an accepted fact that the conversion rate in percentage to your traffic is low. Therefore when monitoring your traffic stats do not be discouraged when you're not getting your expected high conversion rates. It basically takes time.

The last and the most important factor to achieve internet marketing success is MONEY. This is the very end result that every business minded person wish to achieve in every endeavor that he gets into. Once your traffic is converted into a sale it will be creating the end result that you've been learning- making money online.