Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.
Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.
Here are some tips that will help you with a strong holiday marketing plan on Facebook:
Show your holiday spirit
No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.
Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.
Hold special contests and sweepstakes
This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.
There are several third-party apps that make it easy to set up a Facebook contest.
Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.
Give valuable coupons
Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.
Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.
A good coupon can be anything from a great BOGO offer to free shipping.
Focus more on mobile
A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.
Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.
Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.
Open a pop-up shop
During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.
Give them more
When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.
Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.
The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.
Are you ready for social media holiday marketing?