Five Logo Design Principles Every Graphic Designer Should Follow

Logo design requires more than artistic talent to create an emblem or a brand that will capture the market’s attention. Like in any artistic field, effective logo design follows five fundamental principles that every graphic designer should know. These principles may serve as criteria for judging whether the design effectively conveys the message to its target audience.

Logos should be simple and easily recognizable.

An effective logo design puts together elements in a simple setting that is easily recognizable to anyone who sees it. The sign should be easily identifiable to people from different cultures or cities. The design elements cross boundaries of geography, culture, age and educational background.

Logos should be distinctive and clear.

Aside from simplicity, an effective design should be unique and deliver a clear message to its target audience. The overall design should be easily memorable for anyone who sees it. Too many elements can crowd the design and produce visual noise, which blocks the marketing message the logo tries to convey.

Logos should be timeless.

Another measure of effectiveness is the timelessness of a brand, which appeals to the tastes of future generations. As long as the branding follows the rules of simplicity, distinctiveness and clarity, the logo will survive other eras. For example, the logos of Chanel, Mercedes-Benz, Nike and Shell did not change much through the years. Their classic designs continue to appeal to generations of consumers.

Logos should be versatile.

Logo design makes use of vector art more than photography because of scaling and applicability problems. Logos created with high-definition imaging software scale down to a smaller size without destroying the logo’s design. The use of photographs, however, brings problems of pixelated and skewed images. Thus, all logos use vector graphics for creating images.

An effective logo design should also factor in the way images are transferred from one media to another. A good logo created in the vector format may be used for websites and for marketing and packaging. The colors used should not change in hue when displayed on a website page and on a poster or a streamer in public.

Logos should be appropriate for their intended audience.

Logos should speak to its intended audience. The type of font, the vector images and the colors used should match the demographics of the product’s target market. The meaning should be immediately apparent to the logo’s intended audience. For example, sports logos often signify explosive movement, which reflects athleticism. In another example, children’s products use bright colors and fun fonts to appeal to children.

In general, the type of content in a logo does not necessarily convey the actual products sold or the services rendered by a company or business. A restaurant logo does not need to include food or a software logo does not need to use an image of a computer or laptop to let people know what it is. By way of example, in its logo design Apple uses the image of an apple, which someone obviously has bitten in one corner.

All the Information You Need on Fur Coat Maintenance

Fur is usually regarded as a great material because it looks stylish and luxurious. It's also pretty comfortable, warm and lasts for a long period of time when appropriately cared for. A lot of people avoid purchasing coats and jackets made up of fur because they do feel that maintaining them could prove to be a bit expensive. Even though these kinds of materials are delicate in nature, you can easily take care of them just by following some critical tips and instructions. The article discussed below will offer you some detailed information on fur coat maintenance.

Storage

The best method of storing fur is to store your coat and jacket in a place where humidity, ventilation and temperature can be easily monitored. In case you wish to store it on your own then you must ensure that you do keep it in a well ventilated, dry area. Fur is a wonderful material which needs some air and so you should not let it dry out by keeping it in an area which is absolutely dry. Try using a padded hanger for storing such a coat.

Cleaning

Fur must be properly cleaned and washed twice a year, even if you do not wear it quite often. When several specialists clean such coats, they do condition them so that they do not get damaged easily. If your budget allows, you could consider hiring a dry cleaner for this purpose. Ask them what kind of a method they are going to use for cleaning the jacket. The chemicals used for cleaning purposes must be good in quality so that they do not end up ruining your coat made up of fur.

Water

In case your coat gets completely immersed in water, it is essential to seek guidance from an expert cleaner functioning in your area. Drizzle and snow, however, will not be a big problem for most of the coats. In case your coat gets drenched in the rain then you just need to shake it out a bit to get rid of the moisture. Never use heat for getting rid of the remaining moisture in your coat.

Some additional tips for fur care

You should avoid spraying all kinds of chemicals such as hair spray or perfume directly onto the coat. Avoid fastening small pins onto your jacket as they could damage the fabric badly.

These are some of the crucible things that you should remember about the maintenance of fur jackets and coats.

A Senior Dog Health Management – Rich Diet, Exercise, Vet Checkups & Supplements

As humans, your dog too ages and it is relatively earlier than a humans age. With age, numerous health issues arise in your dog such as deterioration of skin and coat, loss of muscle mass, digestion issues, obesity, arthritis, dental problems and decreased ability to fight back infections. However, large size dogs experience age-related changes earlier compared to smaller dogs who live longer. This gives us the hint to estimate when it is a time to feed your canine a senior diet food based on the size.

A standard guideline to follow to determine how dogs age related to their size is:

  • Small breeds or dogs weighing less than 20 pounds – 7 years of age.
  • Medium breeds and dogs weighing 21 to 50 pounds – 7 years of age.
  • Large breeds and dogs weighing 51 to 90 pounds – 6 years of age.
  • Giant breeds and dogs weighing 91 pounds or more – 5 years of age.

Say no to diets that have low level of proteins

Normally, it is believed that as dogs age, they require less amount of proteins. This is far behind the real fact. Senior dogs require as much protein as they were taking previously. Studies have proven that older dogs need to be facilitated with proper level of proteins, and this does not open gateways to the development or progress of renal failures. It is even crucial to feed senior dogs with optimal levels of easily digestible proteins to help retain good muscle mass.

Ensure to Provide Low-Calorie Diet

Senior dogs have been recorded to attain an extra body fat in spite of consuming fewer calories. Due to the age, this change in a body is unstoppable and may be triggered due to reduced energy spending or a sudden change in metabolism. Whatever the reason is, it is paramount to feed a low-calorie diet to avoid every possible weight gain and the problems arising due to obesity. However, meeting the proper protein level is important to support in retaining muscle mass.

Talk to your vet regarding the change of diet of your older dog

Aging can directly affect a dog's intestinal function. It can hamper intestinal bacteria, which can surface the symptoms of gastrointestinal infections. When selecting a senior dog diet, ensure it contains FOS (fructooligosaccharides) that promotes the growth of beneficial bacteria, this invariably helps in proper digestion, preventing any digestive issues.

Pick foods with high ratio of vitamin E and Beta-carotene

Antioxidants such as vitamin E and beta-carotene help in removing free radicals that can seriously damage the tissues of the body and can cause signs of aging. Senior dog diets should contain higher levels of these antioxidant compounds. Good amount of antioxidants is responsible for increasing the effectiveness of the immune power in older dogs.

Stick to Consistency

Never be inconsistent when it comes to a routine care of geriatric pets. Along with consistent daily routine, timely veterinary examinations should be involved to diagnose the presence or progress of a chronic disease. Stressful situations and abrupt changes in daily routines should be shunned. In case, you are looking to make a drastic change in your older pet's routine, remember to put it on a regular scale.

In a nutshell, senior dogs undergo a variety of physiological changes along with psychological changes. To tackle these changes, it is advisable to follow the right diet that is recommended for older dogs. Two things to care – their weight and agility. Your older dogs need not only proper diet and optimal weight but also regular health checkups at a vet office. Not limited to this, the care should be extended in adding the nutritional supplements to aid their physical health. Well, taking proper care of your older dog, you can help them pass their golden years happily.

Yamaha Star Bolt R-Spec 2015 – A Great Cruiser

Overview:

Yamaha has always created sophisticated and advanced two wheeled vehicles for the industry. It has some of the best bikes listed in its credits, and Star Bolt R-Spec is one of them. The powerful engine and its capacity to produce torque enable you to ride the bike on all tracks, no matter how bumpy or uneven they are. The sophisticated and up to date technology used in the bike is an evidence of the smartness of engineers of the company. The bike is designed in a way that enhances its overall performance and gives it an amazing outlook. The performance of this bike as a cruiser is wonderful in the presence of many special features, and can easily be enhanced with the help of accessories present in the market. The tank and side panels of the bike are printed with beautiful graphic designs that give an overall unique look to the bike. Yamaha has officially launched Start Bolt R-Spec in two different colors, which are, Raven Black and Matte Silver colors. All the parts of the bike are designed in a way that not only give it a beautiful look but also strength and durability.

Key Features:

This amazing powerful cruiser runs on a 942cc, air-cooled, SOCH, V-twin, 4 stroke, 4 valve engine. Yamaha has used wet-clutch technology in the bike to complement the capacity of engine. Some of the other key features of this bike include: transistor controlled ignition technology (TCI), rear dual piggyback shocks and telescopic fork on front, rear and front wave-type 298mm brake discs, low adjusted seat, digital speedometer, LED rear taillight, and 3.2 gallons fuel tank for a safe long ride. The bike gives fuel average of about 51mpg, which is good enough for such a heavy cruise bike. The low adjusted seat and positon of the handlebars allow rider to have a comfortable ride. Yamaha Star Bolt R-Spec comes with a limited 1 year company warranty. With all the standard equipment, oils, and fuel, the weight (wet weight) of this bike is 540 lb or 244.9kg.

ยท Accessories:

To make its bikes durable and give them great versatility, Yamaha produces a great number of accessories for all of its bikes. These accessories are easily available in the market at reasonable prices. These accessories are meant to enhance the function of the bike and gives it a beautiful look. Some of the accessories available for the Star range of Yamaha are:

o Engine Guards

o Bolt Fork Gaiters

o Deluxe side bag kit

o Luggage Rack

o Brass billet grips

o Brass rider footpegs

o Passenger seat kit

o Customize 40 spoke wheels

o Engine guards

o Chrome Led's lamp

o Bolt passenger backrest

Price:

The starting price of this bike is not much as compared to its features and technology. It is available in the market for $ 8,390.