Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Online Film and Photography Higher Education Opportunities

Online schools and colleges are available to provide students with the accredited educational training they need to obtain a degree in the field of film and photography. Students can gain an education at the associate, bachelor, or master degree level in this field. By enrolling in an accredited online school students can study and train for the career of their dreams from the comfort of home. Training for a career in this field will prepare students for a variety of career in a number of specialized areas.

Online educational programs are available to train students for careers in film and photography. Prospective film and photography students can learn a number of things about gaining an accredited education in this area of the field.

  1. Accredited training is available to students at the associate, bachelor, and master degree level of education.
  2. Career training will teach students how to capture images or videos for a variety of uses in their desired career.
  3. Coursework will vary but may consist of budgeting, camerawork, producing, lighting, scriptwriting, videography, photography, and much more.
  4. Possible careers in this area of the field can include working as key grips, editors, gaffers, photographers, videographers, and many other related professionals.
  5. Gaining an accredited degree in film and photography will provide students with the skills needed to start a successful career.

Students who choose to earn a degree in this field can do so by seeking an accredited online school or college that offers their desired training. With a degree students will be able to enter the workforce prepared for an exciting career.

There are numerous accredited training programs online that offer an education in the field of photography. There are a number of things to know prior to enrolling into an educational program in this area of the field.

  1. Students who choose to enroll in a photography program can earn an accredited associate, bachelor, or master degree.
  2. Training will prepare students to take photographs for various personal or professional reasons.
  3. Training will require students to complete coursework that may include history of photography, film developing, creative expression, digital camerawork, and much more.
  4. With training in these areas students can pursue various careers such as photojournalist, wedding photographer, portrait photographer, artist, and more.
  5. With an accredited education in this area of the field students will be ready to enter into the workforce.

By enrolling in an accredited online school or college and obtaining a degree in photography students will have the opportunity to receive the education necessary to pursue the career of their dreams.

Accredited online learning programs allow students to gain the quality education they need and desire. Accreditation is provided to qualifying online film and photography programs that prove they can provide the best education possible. Agencies like the National Association of Schools of Art and Design ( http://nasad.arts-accredit.org/ ) can fully accredited online schools and colleges. Students can research various degree programs and enroll today to start the path to an exciting career.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Copyright 2010 – All rights reserved by PETAP.org.

5 Reasons Why Fiber Optic Patch Cables Are Beneficial

In the modern era of technology, fiber optics has started to play an important role in data transfer and communication. The data transfer that happens in these cables is based upon the technology of optical networks. Light waves are encoded and modulated to send and receive data. And fiber optic patch cables play an important role in completing the end-to-end connection of systems using this technology.

First of all, let us understand what makes the optical fiber communication important. The fiber optics makes sure that certain desired properties of any communication are satisfied. And the quality that they maintain with respect to these properties makes using these network cables desirable.

Interestingly, the fiber optic patch cables require being compatible with all these properties to keep up with the network quality. So the attributes desirable of the fiber cables are also good for the patches. Some of the important properties are listed below.

Rate of data transfer: Data of high volume can easily be transferred using the optic cables. In fact, with the mainline network cables, one can transfer terabytes of data every second as done in case of the worldwide Internet exchange data. The same can be said about the fiber optic patch cables. The bandwidth of these cables is extremely high.

Speed of communication: The physical communication happens over modulated waves of light. As a result, the speed of communication is extremely fast with the fiber optic networks. One can use these networks to access real time data across the globe. The patch cables are compatible with the speed and they can transfer data at the same speed as the main network cable.

Absence of attenuation: Attenuation of signal is a critical factor in most of the networks. However, for an optical network, this is practically absent. The data can traverse along the network with no amplifier installed in the route. The patch cables also do not attenuate the data.

Accuracy of transferred data: The transfer of data takes place with a high degree of accuracy. The data suffers from practically no external hindrance. No signal coming form outside really changes anything about the data. As a result, the data transfer preserves the accuracy of information exchange. The fiber optic patch cables maintain high levels of accuracy when it comes to data transfer.

Security factors: Fiber optic patch cables are as secure as the overall optical fiber network. They are extremely difficult to break into and hence the possibility of data leaking out of the network is practically minimal.

All of the above makes using fiber optic patch cables beneficial when it comes to real life application. Make sure that you have got the right patch with the right length and aperture, and you are all set to enjoy the benefits of a secure and high speed communication.

Earn Money Online From Writing Product Reviews

It's surprising to see how many people spend their time writing up their opinions and feelings on the latest Stephen King book, or the latest Red Hot Chilli Peppers album; and then just upload them to their personal blog or article website (like this one). Most people do not realize that there is a website that actually pays people to write their opinion on thousands of products which are listed on their own website.

These product review websites are free to join, and they will pay you every time another member reads and rates one of your reviews. You can also be rewarded at the end of the month, when a selection of the month's best reviews will earn a 'premium fund'; usually around 5 or 10 pounds.

It's probably quite hard to understand why these websites are paying you just to write your opinion on a product. It is also quite hard to explain why they do so, but I will try to do my best. By writing a review and leaving feedback for a product, the manufacturers are getting publicity and (usually) are getting some free praise. These reviews are used on the database of thousands of products, and they help web-browsers to form an opinion on the best products. The product review website would earn a great amount from commission bonuses; people go to the site, read a positive review and then click the link on the site directly to a shop (such as eBay or Amazon) and then they purchase that item. The product review site will then earn a percentage of commission from this sale, and so this is how they can afford to pay its users for writing product reviews – everyone's happy.

There are not many requirements to use these product-reviewing websites; you need to be at least 13 years old and need to be based in one of the supported countries. Obviously it would help if you have a passion for writing, and that you are not too impatient. To earn good money you need to write quality product reviews, and you need to build up a reputation on the website. The more users you get to read and rate your reviews, the more money you will earn. Therefore it pays to be popular.

These product reviews websites already have some very well established communities on them, and this is done thanks to the points system. Every review you read and comment and every rating you receive will all earn you virtual community points. There is a color scale which matches the points earned, and the more points you have the more important the color is that you receive. For example, join the website and write a review and you will probably still be on a white color. Write hundreds of reviews and you will no-doubt become a golden color. Not only does this color represent an active and responsive user, but it will earn you a lot more money. People will be more likely to read and rate your reviews, then e-learning you more far money then usual.

When your earnings reach a certain rate you can cash them in; through Amazon vouchers or you can get paid by BACS (a direct payment into your personal bank account). This is all completely secure and secure, as the websites have implemented some very strict security measures. The websites are also listed as some of the most popular, and gain millions of visitors every month. These figures show no signs of failing or dying down, so I highly recommend that you jump on the band wagon. Start writing your own opinion on any of the thousands of products listed – from TV's to Shampoo to Internet Search Engines. Every individual is catered for, and even if it is not you can still submit another of your own products if they are not already listed. Join a product reviewing website today for free, and start getting paid to write product reviews – you can not go wrong.